THE MAGNIFICENT, MAGICAL, MARVELOUS MRS. MAISEL FYC CAMPAIGN


Amazon, on the lookout for an ultra-premium and beautiful keepsake coffee table book reflecting the unabashedly colourful and lively storytelling depicted across five seasons of The Marvelous Mrs. Maisel in both format and content. Acting as a love letter to Midge Maisel’s ascent, the book showcases the originality of the series and the boundless energy of Midge, the trailblazer at its center.

Echoing the whimsical, playful nature of the series’ production and highlighting the many layers of characters and craft, we created an interactive world within the book’s pages. Allowing the reader to physically engage with the page to reveal new and hidden aspects of both characters and show. Featuring original essays and interviews with the creators, cast, and department heads highlight the astounding creativity and collaborations that bring this world to life. With the content structured by location, it's loosely chronological by season while also addressing the various departments and storylines in a visually arresting manner.

Amazon Studios
2023
Ideation
Editorial Design
Print