ALL ROADS LED TO THIS
We created something that feels like a scrapbook but doesn’t rely on the common tropes of tape, torn paper, messy hand-rendered scribbles and handwritten type. A 40 page scrapbook, but classy. It’s essence: a layered collection of elements.
The Press play a prominent part in Ted Lasso and in football culture in the UK — so it seemed fitting to take visual elements from the tabloids, and layer these pieces as if you are a fan collecting newspaper clippings and memorabilia over time.