HUCK REEBOK COLLECTIVITY
Collectivity was created; a hybrid brand campaign and Huck partnership that followed 2Step Collective, a running club based in Liverpool.
The partnership resulted in one hero film. Collaborating with the Head of Film, I played a part in designing the visual identity for the partnership, exploring the visual concept and treatment (inspired by heat and night vision), overseeing the design and full roll-out of digital and social assets.
Watch the film here.