HUCK REEBOK COLLECTIVITY


Reebok wanted to celebrate young change makers and use their brand as a platform to support groups by providing access to experts; and in the process, supercharge their growth by making a long-term mark on their community.

Collectivity was created; a hybrid brand campaign and Huck partnership that followed 2Step Collective, a running club based in Liverpool.

The partnership resulted in one hero film. Collaborating with the Head of Film, I played a part in designing the visual identity for the partnership, exploring the visual concept and treatment (inspired by heat and night vision), overseeing the design and full roll-out of digital and social assets.

Watch the film here.

TCO London
2022
Branding
Film
Social