THE OUTSIDERS PROJECT
OP’s visual identity complements its out-of-the-box, collaborative and human-centred voice. It’s colourful, vibrant, rule-breaking and defiant; a nod to the marginalised and otherwise unseen outdoor enthusiasts.
With the use of custom designed brutalist icons, type and image treatment and manipulation, audience engagement is directed through digital and social assets, brand partnerships films, keynote decks and even through its very own report, Beyond Representation: The future of Diversity and Inclusion in the Outdoors.
Editorial Design
Digital
Social